As a sustainable fine jewellery brand with deep roots in the Philippines, ARAO highlights the beauty of responsibly sourced South Sea Pearls from the country through modern classics. Its contemporary designs veer away from all things traditional and conventional, reinforcing a philosophy that pearls are more than just “your grandmother’s pearls.”
Following the success of its Paradox collection and the game changing launch of ARAO’s Pearl Lab, the Hong-Kong based jewellery label introduces the#12MonthsAroundTheSuncampaign. Its soulful narrative is all about celebrating everyday luxury and pearl moments apart from just birthdays or anniversaries.
Birthstones and Baroque South Sea Pearls
Contrasting elements of the Paradox collection–imperfectly perfect baroque South Sea Pearls and rare cut gemstones—are expanded this year to showcase the birthstones of each month.
Instead of the usual semiprecious gems, ARAO handpicks each stone in hues that are truly exceptional. They are then paired with baroque South Sea Pearls in tones of gold, silver, gray and immaculate white.
ARAO Founder Mirabel Rosar explains: “Many of our clients shop ARAO pieces to give as gifts for loved ones or for one’s self.” Selection of birthstones or gems symbolic of a milestone helps make each piece feel more personalized. The brand's iconic Azula earrings, for instance, are paired with various gemstones including exceptionally cut emeralds (for the month of May), rubies (for July), yellow sapphires (for the month of September) and Onyx (for December).
Fluid gender pieces like the Sinag necklace are also rendered with various gemstone pairings to celebrate #12MonthsAroundTheSun. This time utilizing baroque Keshi pearls, each strand features a distinctive birthstone to welcome wearers from all walks of life to embrace #12MonthsAroundTheSun.
Infinite possibilities for personalizing pieces from ARAO are revealed at the Pearl Lab. This highly interactive feature on the fine jewellery brand’s website allows customers to create their unique #12MonthsAroundTheSun pieces. Mirabel ends, “At the beginning of 2022, we went back to our mission of creating pieces that allow wearers to let their light shine. From there, we dove deeper into shining light on the seemingly mundane things–everyday luxuries and pearl moments that make all 12 months of the year truly worth celebrating.”
Pieces from ARAO’s 12 Months Around The Sun line are now available at AC+632 in Greenbelt Mall, Ayala Avenue, Makati. They are also available online www.thearaolife.com.
